Raising awareness : Virtual Tube
One of our aims at Juvenile Arthritis Research is to raise awareness that children and young people get arthritis. There is still a misconception that arthritis only affects older people and that can lead to delays in diagnosis.
If more people become aware of juvenile idiopathic arthritis (JIA), whether that be parents, teachers, frontline healthcare professionals such as GPs and A&E departments and society in general, then we can help speed up diagnosis times. Children and young people can then get the treatment they need sooner with the aim of getting pain and inflammation under control and enabling them to get back to living their lives.
We can all play a part in helping to raise awareness. Simply by sharing an awareness-raising post like these ones on social media, you can be letting others know about juvenile arthritis.
This week, One Minute Briefs joined with Showpiece to create 'Virtual Tube' ads to raise awareness of a range of charities and causes. Here are the ones for Juvenile Arthritis Research below. Whilst their size and shape are optimised for advertising on the London Underground (those posters you see above the seats when travelling by Tube), the messages are relevant for all to hear to help raise awareness of JIA. So please do head over to our social channels and share them to help raise awareness that children and young people get arthritis too.
Please note that there are no plans at the current time for these ads to be used on the tube - as a small charity, we are still a long way off having the budget needed for doing that - but that's why it makes it all the more important to help raise awareness in other ways such as sharing images like these on social media. These images, and some of our other images that we have available, can also work well in school newsletters or events leaflets, so if you come across any opportunities for doing so, please get in touch and we can send over the images in the right format to be used.
You can read more about our previous collaboration project with One Minute Briefs here where we share some of the shortlisted awareness posters and here to see our final favourites. Don't forget that we also have a range of other shareable awareness-raising images on our WORD day hub here.